About
Gary Lucken
Expert property sales in Royston & villages
Experience, clarity and a personally managed service for clients in Royston and the surrounding villages.
Making your Royston property stand out.
For homeowners in Royston and the surrounding villages, selling a luxury or character home deserves an agent who is fully involved from the first conversation to completion.
My career began in international sales before I spent more than twenty years building and running a successful real estate business in France. Returning to the United Kingdom allowed me to work in a way that feels more meaningful: one agent, working directly with every client, offering clear communication, careful preparation and a calm, steady approach throughout the process.
I now work across Royston and the nearby villages of Reed, Barley, Barkway, Chrishall, Heydon, Triplow, Fowlmere, Shepreth, Meldreth, Melbourn, Steeple Morden, Therfield, The Pelhams and Clavering. Each property and each client brings different priorities, and the service is shaped around understanding those priorities, managing every stage personally and ensuring the experience is smooth, honest and well‑managed.
A well‑managed move begins with a clear conversation, and I handle every part of the process myself.
The agent
My approach
Three things every client gets, every time.
My approach
My approach is shaped by more than thirty-five years of sales experience, including twenty-two years running my own agency in France, and is built around the simple idea that marketing should reflect the property, not the agent. Generic templates do not sell character homes; they barely sell anything else, either.
Sell with confidence
Strong written content matters almost as much. Property descriptions should tell a story about the house, the lifestyle it offers and the kind of buyer who would love it, not simply list the rooms. I write or oversee every listing personally to make sure they do.
Global reach.
Powered by eXp Luxury — 88,000 agents in 25 markets. Vendor properties are placed across Rightmove Premium, Zoopla, OnTheMarket, plus international lifestyle press from Country Life to the Wall Street Journal.
Career Journey
An international journey taking me from London to New York to Tokyo and France and back to Royston Hertfordshire. 35+ years of running my own businesses.
From a Currency Broker in the 1980’s to a self-employed eXp Luxury agent in 2026, by way of opening my first business in 1990.
JUNE 2026–PRESENT
ROYSTON HERTFORDSHIRE
Aligning with eXp Luxury with a focus on High-end property marketing, global reach, and concierge-level client service.
Leveraging 35+ years of sales experience and 20+ years of agency ownership into a premium, personal estate agent model, offering global exposure, elevated marketing, and a selective portfolio approach.
Known for proactive communication, strategic positioning, and thinking beyond traditional high-street methods.
Delivering a bespoke, relationship-led service for clients seeking a more attentive, high-quality experience.
Get in touch
Available seven days a week.
If you are considering selling a luxury or character home in Hertfordshire, North Essex or South Cambridgeshire, you are welcome to get in touch. I reply the same day, including evenings and weekends.
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